Leadership and innovation


Introduction
Relationship between leadership and innovation is a hot topic in today’s competitive and changing business environment. According to Ustun, Balli & Balli, (2020) Leadership style has been recognized as one of the most important factors influencing the relationship between innovation and Organizational performance, because leaders have the authority to set specific goals and encourage innovative initiatives from subordinates.




     
                                                                  Source: youtube

Transformational leadership style

Leaders have the special ability to bring about innovations and change to the Organizations (Daft, 2012).
Source: Transformational theory page

Transformational leadership style at Virgin group
Source: youtube

Organizational leaders affect innovative productivity as well as creativity and innovation environment (Ustun, Balli & Balli, 2020). Sir Richard Branson is one of the most successful and most influential persons in the world of business. He is known in the world over for his significant contributions in the economy and innovations.  As per Branson statement leadership style is rule breaker. “I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: Don’t sweat it: rules were meant to be broken.” This is why many people look up to him not only for his life lifestyle but also for being a dynamic and symbolic entrepreneur with multi-colored ideas for ads, innovative strategies and a cheeky attitude. But most of all, he is admired for his leadership style with an aim to help create great leaders in any kind of workplace.  Plus, he gave his staff the freedom to be creative. His organization has no established procedures on how things should be done, and works on flat and non-hierarchical structure. His staff  are given freedom to work without much interference from superiors.Since Richard's Company Virgin is a focused on growth and adaptability to change, the transformational leadership style works best.

According to Robert (2018) has pointed out nine leadership skills from Richard Branson.
·         Ability to think differently
·         An eye for talent
·         A positive company culture
·         The ability to delegate
·         Willingness to listen and learn
·         A hand-on approach
·         Make decision
·         Attention to detail
·         Passion for the job

Leadership style at ABC pharmaceutical.
ABC is one of the leading pharmaceutical Company and last ten years there was not significant growth of the performance. There are many issues have identified such as new products not come to the market, not adapted to the new process, Organization culture also not in satisfactory level and staff turnover is very high in the Company. Study has revealed that there is a gap between performance and leadership. Further gap has analyzed by the management and leadership has not fit for the company expectation. Since problem has identified and to overcome those problems  better way is Company needs to adopt  the transformational leadership style.     

 Conclusions
As per the above topic, the analysis reveals that transformational leadership is the leadership style that is most frequently discussed. The central theme of Organizational performance, on the other hand, is based on operational effectiveness and efficiency and the financial performance of the Organization. Transformational leadership style plays a significant role in cultivating the culture of innovation in the Organization and, in turn, Organizations that practice innovative behavior generally exhibit superior Organizational performance, relative to Organizations that display less innovative behavior. 



References


Daft. L.R, (2012).’New Era of Management’.10 edition. India: Cengage learning, P.453. 

Chris. J (2015). Richard Branson Leadership style and commandments. Blog post. [Online]
http://www.josephchris.com/richard-branson-leadership-style-commandments

Half. R, (2018). 9 leadership skills from Sir Richard Branson. [Online] https://www.roberthalf.ae/advice/people-management/9-leadership-skills-sir-richard-branson

Ustun. F, Balli.E and Balli. K (2020).’Innovation: principles of practices. 6 Leadership and innovations. Gazi kitabevi. Pp. 89-111
Canaley. M, (2018). Transformational theory page. [Online]
https://wikispaces.psu.edu/display/P5PFLD/TRANSFORMATIONAL+Theory+Page

https://www.youtube.com/watch?v=fTzoLxsuHdM

https://www.youtube.com/watch?v=wtCyCoqYT4o

https://www.google.com/searchq=characteristic+of+transformational+leadership&sxsrf=ALeKk013R8vJ8PNw3rOxVk5BkYvcs64hUg:1588474797843&tbm=isch&source=iu&ictx=




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